Our Story

In 2009 Rina and I (Iris) found ourselves between jobs and being in our 40’s we were lost… 

It was my birthday and we went shopping to buy me a gift. We went shop to shop and found that the fashion didn’t suit our body style and budget. It was at that moment that we decided to open a boutique for other ladies like us ❤️ We found a site in Centre rd Bentleigh and on the 4th of July, 2009 we opened our boutique. 

This little shop became our happy place and we fondly referred to the shop as “The Baby”.

We eventually outgrew that shop and moved up the road to our new location at 484 Centre Road, Bentleigh.

Our favorite moments are when ladies advise each other in the change rooms and many friendships have been formed in this space over the years. During Covid we started Facebook videos as we couldn’t have customers come to the shop and an entire new following began! 

…and then came all of your requests for an online store!

So here we are with the baby’s baby: our online store. 

We hope you will come with us on this new journey and that we can put some of your favorite new outfits in your wardrobe ❤️